Our Story

Hi! 👋 We’re Earthly Co., the makers of the cutest and most versatile reusable paper towels out there. Earthly Co. “notpaper” towels were created to solve a problem many of us face every single day: using way too many paper towels. Paper towels for cleaning, for napkins, makeshift plates, to wipe down the dog’s paws, and the list goes on. All those poor trees! All the waste! And not to mention the hefty price tag. So, we set out to create an eco-friendly alternative to disposable paper towels that was better for the wallet and the environment. Something in between a tea towel and a disposable paper towel. It had to be washable (DUH), not too thick or too thin, absorbent, soft, and SUPER CUTE. A perfect blend of form and function.
Nowadays, our reusable paper towels provide practical value and spark joy for thousands of customers in the U.S.A. Big thanks for all the support! And an ever bigger thanks for making a small change to help save our planet.
How do I use my washable paper towels? I use them to clean just about any surface in my house (especially the kitchen counters), as cloth napkins for all meals and snacks, as bathroom hand towels (guests love them). Plus, I always have one or two in my purse just in case I find myself in a mess or with a runny nose.
XO, Earthly Co.