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Reusable Paper Towels

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How we stack up

Feature notpaper™ towels Swedish dishcloths Rags Microfiber cloths Paper towels
100% cotton Varies
Super soft
Napkins & guest hand towels
Cute design
Machine wash + dry
Reusable 100+ washes
Feature scrubby sponge™ Foam sponge Natural loofah
Materials Plant cellulose + coconut fibre Synthetic foam Luffa gourd
Soft + scrubby sides varies
Stores flat before first use
Super absorbent
Cute shapes & designs

Frequently Asked Questions

What are notpaper™ towels made from?

100% cotton flannel. Soft, absorbent, and made to wash and use again. Our cotton fabric and printing processes are certified to OEKO-TEX® STANDARD 100.

What does OEKO-TEX® STANDARD 100 mean?

Our cotton fabric and printing processes have been tested for harmful substances and meet strict safety standards.

How many disposable rolls does one pack of notpaper™ towels replace?

One 10-pack of our reusable notpaper™ towels replaces 80+ rolls of disposable paper towels.

What can I use notpaper™ towels for?

Everyday spills, counter cleanups, kids’ messes, and muddy paws. They also make lovely reusable napkins, guest hand towels, and soft face cloths.

How do I wash my notpaper™ towels?

Wash with your regular laundry on a cold or warm cycle, then tumble dry. Skip the fabric softener – it can make your towels less absorbent. Once dry, roll them up or keep a folded stack ready for the next mess.

Still stuck? Read our full FAQ for more details.

notpaper™ towels collection

Meet notpaper™ towels, reusable paper towels made from 100% cotton flannel. Soft, absorbent, machine washable, and dryer-safe, they’re multipurpose to the max – ready for kitchen spills, counter cleanups, kids’ messes, and muddy paws. Use them as reusable napkins, guest hand towels, or soft face cloths, too. They naturally cling together for easy rolling on a standard paper towel holder, or you can keep a folded stack nearby. Choose a pattern you love and make a sustainable swap you’ll reach for every day.

Sponges collection

Give everyday dishes a little more personality with scrubby sponge™. These dual-sided dishwashing sponges pair a soft, absorbent plant-cellulose side with a textured coconut-fibre scrubbing layer. Switch between lathering and scrubbing to tackle everyday messes, then rinse, wring out, and let dry between uses. Safe for all surfaces. Explore the available shapes and find your next kitchen helper.

Accessories collection

Keep your reusable paper towels within reach with The Holder, our sustainable bamboo paper towel holder. Its compact base leaves room on your counter, while grippy feet help it stay put. Choose a colour to complement your favourite notpaper™ towel pattern or add a playful contrast to your space. When it needs a refresh, simply wipe with a damp cloth and let dry.

Bundles and kits collection

Find an easy starting point with Earthly Co.® bundles and starter kits. Our Welcome Kit brings together notpaper™ reusable paper towels, scrubby sponge™, and The Holder—a few everyday favourites for spills, dishes, and keeping your towels close at hand. Explore the available combinations and check each listing for the products, patterns, and quantities included.